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ROCIO MORENO
ro_moreno@hotmail.com
 

SUMMARY
Graphic Designer with more than 15 years of experience. Strong background in brand identity, marketing and advertising. Great ability to communicate and reflect the concepts and image of the brand in each design. Functional layouts based on the type of design that is required. Great sensitivity and balance for the use of
typography and color. Strong experience in designing and executing high end events for companies: Product launches, Conventions and Social Events. Organization, layout and coordination. Multitasker. Flexibility as well as adaptability. Consistent communication. Sociable. Value teamwork.

EDUCATION
University of Buenos Aires (2003) - Argentina
Achieved a Bachelor’s Degree in Graphic Design - Academic training in Art History.
Lenguas Vivas “John F. Kennedy School” (1994) - Argentina

Elementary, Middle & High School
 

TECHNICAL SKILLS | LANGUAGES
Bilingual: Spanish: Native | English Excellent oral and written.
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat - Word, Excel, PowerPoint

 

WORK HISTORY
 

The Loop Art Gallery

Los Angeles, California

Owner | 2018 - August 2022

• Promotion of Latin American artists in the LA art market. Direct contact with the artists.
• Curator. In charge of the artworks submission scheme.
• Brand Identity of the gallery. Logo design. Marketing collateral.
• In charge of organizing the exhibitions: Solo and group exhibitions.
• Gallery promotion and special events. Pop-Ups and Social Events. Design of promotional pieces according to clients requirements.
• Direct contact with suppliers. Budget analysis.
• Customer loyalty. Media management.
• Store Design. Compliance with the established schedule and approved budget.
• Greet gallery visitors, answer gallery phones, and facilitate client visits with staff. Installations.

Relocation from Argentina to United States

Los Angeles, California

April 2015 – August 2018

Time dedicated to settling in a new country and dedicating full time to my family.


Alicorp Argentina

Buenos Aires, Argentina

Sr Graphic Designer - Marketing Department | November 2011 – March 2015


As Sr Designer of the Home Care and Food businesses, I carried out the design projects leading the team of designers from the third party agencies.
• Logo design and re-designs: Renewed product brands: “Zorro” (laundry soap) and “Suave” (fabric softener).
• Brand Identity: Development of the brand manual for “Okebon” (cookies brand)
• Marketing collateral. Packaging Design.
• Presentations made in InDesign / PowerPoint.
• Fulfillment of projects according to the schedule established by the marketing team.
• Partnered with the Trade Marketing team to develop graphic pieces for clients to be used at the point of sale.
• Direct contact with printe
rs. Signing of originals for printing production.

Marketing Assistant - Marketing Department | October 2008 - November 2011

 

• Designer and Coordinator of company events:
   - Conventions in the country and abroad.
   - Direct relationship with press agents and advertising agencies.
   - Selection of promoters and training for marketing actions.
   - Direct contact with suppliers. Budget analysis.
   - Layout
   - Merchandising selection.
   - Development of graphic pieces. Custom furniture design for product displays.
   - Consolidation of guest lists. Invitation design.
   - Pre
sentations in InDesign / Powerpoint.

Ambienta BA | eventos con diseño

Buenos Aires, Argentina

Marketing Assistant & Graphic Designer | October 2005 – October 2008


• Brand development. Logo design. Graphics collateral.
• Integral Event Design: Organization, layout and team coordination. Private and Corporate events.
• Relationship with clients: Definition of the event based on their needs and budget.
• Development of graphic pieces according to clients requirements: Complete process from design to production.
• Consolidation of guest lists. Invitation design.
• Presentations for clients made in InDesign / PowerPoint.
• Direct contact with suppliers: Budget analysis. Selection and Contracting of suppliers.

 

Deloitte Argentina

Buenos Aires, Argentina
Marketing Assistant | June 2000 – October 2005

• Graphic Design for clients events: Brand collateral.
• Design of graphic material used by the Human Resources Department.
• Relationship with client companies.
• Design of customized presentations in PowerPoint.
• Consolidation of guest lists. Invitation design.



 

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