ROCIO MORENO
ro_moreno@hotmail.com
 

SUMMARY
Graphic Designer with more than 15 years of experience. Strong background in brand identity, marketing and advertising. Great ability to communicate and reflect the concepts and image of the brand in each design. Functional layouts based on the type of design that is required. Great sensitivity and balance for the use of typography and the use of color palettes. Strong experience in designing and executing high end events for companies: Product launches and Conventions. Multitasker. Flexibility as well as adaptability. Consistent communication. Sociable. Value teamwork.

EDUCATION
University of Buenos Aires (2003) - Argentina
Achieved a Bachelor’s Degree in Graphic Design - Academic training in Art History.
Lenguas Vivas “John F. Kennedy School” (1994) - Argentina
Elementary, Middle & High School

 

TECHNICAL SKILLS | LANGUAGES
Bilingual: Spanish: Native | English Excellent oral and written.
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat - Word, Excel, PowerPoint

 

WORK HISTORY
 

The Loop Art Gallery

Los Angeles, California

Owner | 2018 - Present

• Promotion of Latin American artists in the LA art market. Direct contact with the artists.
• Curator. In charge of the artworks submission scheme.
• Brand Identity of the gallery. Logo design. Marketing collateral.
• In charge of organizing the exhibitions: Solo and group exhibitions.
• Gallery promotion and special events. Pop-Ups. Design of promotional pieces.
• Direct contact with suppliers.
• Customer loyalty. Media management.
• Store Design. Compliance with the established schedule and approved budget.

Relocation from Argentina to United States

Los Angeles, California

Mom | April 2015 – August 2018

Time dedicated to settling in a new country and dedicating full time to my family, especially my two children who at that time were 3 years old the oldest and 4 months old the youngest.


Alicorp Argentina

Buenos Aires, Argentina

Sr Graphic Designer - Marketing Department | October 2008 – March 2015


As Sr Designer of the Home Care and Food businesses, I carried out the design projects leading the team of designers from the third party agencies.
• Logo design and re-designs: Renewed product brands: “Zorro” (laundry soap) and “Suave” (clothes softener).
• Brand Identity: Development of the brand manual for “Okebon” (cookies brand)
• Marketing collateral. Packaging Design.
• Presentations made in InDesign / PowerPoint.
• Fulfillment of projects according to the schedule established by the marketing team.
• Partnered with the Trade Marketing team to develop graphic pieces for clients to be used at the point of sale.
• Direct contact with printers. Signing of originals for printing production.
• Designer of company events:
- Conventions in the country and abroad.
- Direct relationship with press agents and advertising agencies.
- Selection of promoters and training for marketing actions.
- Layout
- Merchandising selection. Contact with suppliers.
- Development of graphic pieces. Custom furniture design for product displays.
- Consolidation of guest lists. Invitation design.


Ambienta BA | eventos con diseño

Buenos Aires, Argentina

Graphic Designer | October 2005 – October 2008


• Brand development. Logo design. Graphics collateral.
• Graphic Design for the events: Complete process from design to production. Organization, layout and team coordination.
• Relationship with clients: Definition of the event based on their needs and budget.
• Consolidation of guest lists. Invitation design.
• Presentations for clients made in InDesign / PowerPoint.
• Direct contact with suppliers: Budget analysis. Selection and Contracting of suppliers.

Deloitte Argentina

Buenos Aires, Argentina
Marketing Assistant | June 2000 – October 2005

• Graphic Design for clients events: Brand collateral.
• Design of graphic material used by the Human Resources Department.
• Relationship with client companies.
• Design of customized presentations in PowerPoint.